gobCL

Tailored Fonts

2010

In 2010, we have developed gobCL, a four-weight typeface system for the visual identity of Chilean Government.

The visual identity project was developed by FutureBrand , and presented in November, 2010. See a note about this project, by UnderConsideration.

After elections in 2014, the government administration made an update to this visual identity, continuing with the application of gobCL system as the main visual resource for their communication. See the Digital Kit.

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En 2010 desarrollamos gobCL, un sistema tipográfico de cuarto variantes, para la identidad visual del Gobierno de Chile.

El proyecto de identidad fue desarrollado por FutureBrand , y presentado en Noviembre de 2010. Vea una nota sobre el proyecto realizada por UnderConsideration.

Tras las elecciones de 2014, el gobierno realizó una actualización a esta identidad visual, continuando con la aplicación del sistema gobCL, como el recurso principal para su comunicación institucional. Vea el Kit Digital.

V I T I

Brand Design

2010

In 2010, we designed a brand logo for VITI, a project for a Chilean wine publisher. It was developed as a custom lettering brand, in order to ensure its graphic personality as a publisher.

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En 2010, diseñamos la marca para VITI, un proyecto de editorial para el vino chileno. Fue desarrollado como rotulación personalizada, de manera de asegurar su personalidad gráfica como editor.

CdA

Pictograms

2010

During 2010, we designed a set of icons for the website corazondealcachofa.cl, a project commissioned by Unimarc, one of the largest and most innovative supermarket operators in Chile.

Emiliana

Brand Design

2010

Finishing 2010, working together with AGR we have designed the new brand logo for Emiliana Vineyards, one of the world’s leading producers of organic and biodynamic wines. This is a lettering logotype, custom developed for this new brand identity.

Mayorista·10

Tailored Fonts

During 2010, we have designed a corporate typeface system for the new brand identity of ‘Mayorista 10’. This is a grotesque style typeface design, that add value to the project developed by To-Kio Brand Design.

Additionally, we have developed an icon set, for the venues signage.

Mayorista·10

Pictograms

In late 2010, we have designed a set of pictograms for the signage of ‘Super Mayorista 10’, a major wholesale supermarket operator in Chile.